To go where your soul takes you.
A quest, a passion, a journey.
Finding truth in dreams.
Spirit – explore what inspires you.”

As the Outfitters CommUnity gets stronger, we move towards a future of collective creativity with our first artist collaboration, Spirit. For Spirit, we worked with talented Pakistani travel photographers to create unique, limited edition t-shirts that not only captured the beauty of Pakistan but also explored the relationship between art and expression. Launched for Independence Day, Spirit is the start of some very exciting collaborations coming to Outfitters in the future.

What’s Happening

Outfitters x Sway

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Outfitters x Sway Dance Project is a collaboration reflecting upon the concept of the free spirit...

Outfitters Bags the Best Retail Label Award

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We’re STOKED! Outfitters has won the award for the best retail label of the year at the Hum Style Awards 2021...

Ethnic Flagship Store Lahore

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Ethnic’s first Flagship store opens up in the heart of Lahore at 12-L, MM Alam Road Gulberg. It is a beautifully...

Ethnic Launches ETHNIC KIDS

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A new fun and quirky line by Ethnic, ETHNIC KIDS, has been curated to fit the gap in the market for ethnic wear...

Bespoke Studio

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Celebrating the future of fashion with the launch of Outfitters’ biggest flagship store, opening on...


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"Spirit, To go where your soul takes you. A quest, a passion, a journey...

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