A group of spirited brands offering accessible fashion that enables people to express themselves.

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Outfitters Stores (Pvt.) Ltd., is the parent company of Pakistan’s leading fashion brands Outfitters and Ethnic with omnichannel presence, 100+ stores across 20 cities.

Established in 2003 with a vision to uplift the fashion industry in Pakistan, the company has achieved significant scale in design, manufacturing and retail operations and grown its portfolio of brands over the last decade. Serving the urban apparel need segment as its core, Outfitters is now poised to look beyond and aims to elevate its concept to consumer experience.

We have managed to bring our customers the products they have always wanted, at prices that are acceptable to them. Making fashion affordable and inclusive is how we at Outfitters aspire to uplift the persona of our customers and the entrepreneurial spirit in the industry.

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Driven by the spirit to
make fashion accessible to
everyone.

Enduring Idea

Entrepreneurial Spirit

Voices bringing innovative ideas forward need to be heard, in a collaborative and cross functional culture that embraces critical questioning, innovation, and design thinking. It means everyone can contribute to exploring new ways to serve our customers.

Driven by the spirit to make fashion accessible to everyone.

Differentiated by

Agility and Optimism

Never resting on your laurels. A mindset and attitude that actively seeks out change, rather than waiting to adapt to change, It means, taking calculated risks, and sometimes failing too, but not letting the fear of failure erode one’s positive energy.

Experienced through

Visionary Foretaste

Understanding cultural shifts and behavioral trends is key to our success. Validating our intelligence and foresight with our view of ground realities is the way we identify what’s next for us. We have to define our pathways to action if we have to seize the opportunity before it shows up.

How we lead

Profits by Principles

Companies that do right by society as well as investors not only will win today but also create a competitive advantage for tomorrow. Fair play in business is a conscious choice. Not just investors, all our stakeholders, people, partners, suppliers, must experience our values and business ethics while engaging with us.

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Workforce

We believe people fuel performance and at Outfitters, a dedicated team strives towards excellence every day. Currently, Outfitters employs about 2000 individuals, who due to diligent delegation, management and creativity are able to churn out cost efficient workforce results. We take pride in the fact that diversity and inclusion are deeply anchored in our corporate culture. We are keen on designing, developing and executing innovative solutions, and are constantly striving to improve our work culture and environment.

Core Values

Values are reasons which we regard as higher than our self-interest

What’s Happening

Bespoke Studio

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Celebrating the future of fashion with the launch of Outfitters’ biggest flagship store, opening on the 23rd of October, 2020 in Lahore. . .
spirit

Spirit

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"Spirit, To go where your soul takes you. A quest, a passion, a journey. . .

Medical Kits

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Outfitters is grateful for the unwavering efforts of our Healthcare Heroes amidst the COVID-19 Pandemic. We have committed to producing 20,000 suits in the hope of providing support to those…

Why Outfitters

2000

Employees

100

Stores

17

Years of Success

20

Cities

2

Brands

Let’s talk

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