Outfitters is born with the vision to uplift the western fashion industry in Pakistan
Outfitters is a multi-city brand
The first collection for Outfitters Womenswear launches in stores
Outfitters Juniors is introduced, a trendy fashion line for kids
Outfitters Stores becomes an umbrella company and launches the much awaited eastern wear brand, Ethnic, in addition to Outfitters
Outfitters launches its largest flagship store in Lahore with Pakistan’s first Bespoke Studio
Tech & Infrastructure
Outfitters Private Limited is digitally enabled with ERP solutions such as Microsoft Dynamics 365 and SAP in place. With Microsoft Dynamics 365, Outfitters is well-positioned to expand its operations and deliver a truly remarkable shopping experience to its customers with faster order fulfillment, smoother checkouts and a personalised experience across the nation, and eventually across the globe.
Research and Product Development
At Outfitters Stores, we are always looking to improve efficiency, precision, and researching to understand our community better. The entire process for product design & development follows a path of dichotomy; with one eye on data reflecting the performance of previous season(s) and the other closely monitoring emerging trends. These trends cover a wide array of attributes, from colour & silhouettes to emerging social and pop culture directions. Fabrics are carefully selected, ensuring a blend of data driven adoption combined with strong R&D which leverages the robust textile industry of Pakistan.
We believe people fuel performance and at Outfitters, a dedicated team strives towards excellence every day. Currently, Outfitters employs about 2000 individuals, who due to diligent delegation, management and creativity are able to churn out cost efficient workforce results. We take pride in the fact that diversity and inclusion are deeply anchored in our corporate culture. We are keen on designing, developing and executing innovative solutions, and are constantly striving to improve our work culture and environment.
Values are reasons which we regard as higher than our self-interest
Learning and re-learning
to stay ahead.
Standing up for what we
How we do what we do