A group of spirited brands offering accessible fashion that enables people to express themselves.

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Outfitters Stores (Pvt.) Ltd., is the parent company of Pakistan’s leading fashion brands Outfitters and Ethnic with omnichannel presence, 120+ stores across 20 cities.

Established in 2003 with a vision to uplift the fashion industry in Pakistan, the company has achieved significant scale in design, manufacturing and retail operations and grown its portfolio of brands over the last decade. Serving the urban apparel need segment as its core, Outfitters is now poised to look beyond and aims to elevate its concept to consumer experience.

We have managed to bring our customers the products they have always wanted, at prices that are acceptable to them. Making fashion affordable and inclusive is how we at Outfitters aspire to uplift the persona of our customers and the entrepreneurial spirit in the industry.


Driven by the spirit to
make fashion accessible to

Enduring Idea

Entrepreneurial Spirit

Voices bringing innovative ideas forward need to be heard, in a collaborative and cross functional culture that embraces critical questioning, innovation, and design thinking. It means everyone can contribute to exploring new ways to serve our customers.

Driven by the spirit to make fashion accessible to everyone.

Differentiated by

Agility and Optimism

Never resting on your laurels. A mindset and attitude that actively seeks out change, rather than waiting to adapt to change, It means, taking calculated risks, and sometimes failing too, but not letting the fear of failure erode one’s positive energy.

Experienced through

Visionary Foretaste

Understanding cultural shifts and behavioral trends is key to our success. Validating our intelligence and foresight with our view of ground realities is the way we identify what’s next for us. We have to define our pathways to action if we have to seize the opportunity before it shows up.

How we lead

Profits by Principles

Companies that do right by society as well as investors not only will win today but also create a competitive advantage for tomorrow. Fair play in business is a conscious choice. Not just investors, all our stakeholders, people, partners, suppliers, must experience our values and business ethics while engaging with us.

Outfitters 2003 Outfitters 2003 - (mobile-img)

Outfitters is born with the vision to uplift the western fashion industry in Pakistan

Outfitters 2004 - multi-city brand Outfitters 2004 - multi-city brand (mobile-img)

Outfitters is a multi-city brand

Outfitters 2005 - Womenswear Outfitters 2005 - Womenswear (mobile-img)

The first collection for Outfitters Womenswear launches in stores

Outfitters 2008 - Outfitters Outfitters 2008 - Outfitters (mobile-img)

Outfitters Juniors is introduced, a trendy fashion line for kids

Outfitters 2013 - Ethnic Outfitters 2013 - Ethnic (mobile-img)

Outfitters Stores becomes an umbrella company and launches the much awaited eastern wear brand, Ethnic, in addition to Outfitters

Outfitters 2020 - Bespoke Studio Outfitters 2020 - Bespoke Studio (mobile-img)

Outfitters launches its largest flagship store in Lahore with Pakistan’s first Bespoke Studio



We believe people fuel performance and at Outfitters, a dedicated team strives towards excellence every day. Currently, Outfitters employs about 2000 individuals, who due to diligent delegation, management and creativity are able to churn out cost efficient workforce results. We take pride in the fact that diversity and inclusion are deeply anchored in our corporate culture. We are keen on designing, developing and executing innovative solutions, and are constantly striving to improve our work culture and environment.

Core Values

Values are reasons which we regard as higher than our self-interest

What’s Happening

Outfitters x Sway

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Outfitters x Sway Dance Project is a collaboration reflecting upon the concept of the free spirit...

Outfitters Bags the Best Retail Label Award

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We’re STOKED! Outfitters has won the award for the best retail label of the year at the Hum Style Awards 2021...

Ethnic Flagship Store Lahore

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Ethnic’s first Flagship store opens up in the heart of Lahore at 12-L, MM Alam Road Gulberg. It is a beautifully...

Ethnic Launches ETHNIC KIDS

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A new fun and quirky line by Ethnic, ETHNIC KIDS, has been curated to fit the gap in the market for ethnic wear...

Bespoke Studio

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Celebrating the future of fashion with the launch of Outfitters’ biggest flagship store, opening on...


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"Spirit, To go where your soul takes you. A quest, a passion, a journey...

Why Outfitters






Years of Success





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