In 2013, Outfitters launched ‘Ethnic’, the much-awaited eastern apparel brand that has received numerous accolades by its valued customers

As one of Pakistan’s leading iconic youth pret brand, closely connected to our cultural roots, it has made sure that women get to embrace the essence of their ethnic beauty and lead the way as an icon with the widest product range; offering four pret lines each with its own unique twist – Casual, Rozana, Boutique & Fusion.

Since 2013, Ethnic has come a long way and has launched over 44 stores all over Pakistan, with more in the pipeline. The aim was always to grow far and wide in order to make sustainable fashion available in the rural areas as well as where the majority resides. This has now been made possible through our well-established eCommerce platform that not only caters to Pakistani customers but to international customers as well.

Ethnic has many inspirations that are closely related to nature and culture as it combines both to give its customers the best value for their money.

Design Philosophy

As a brand closely connected to our cultural roots we made sure that our women get to embrace the essence of their ethnic beauty and lead the way as an icon;
Pakistan’s leading iconic youth pret brand with the widest product range. Ethnic offers four pret lines each with its own unique twist; Casual, Rozana, Boutique & Fusion
Since 2013 it has come a long way and launched over 44 stores all over Pakistan, with more in the pipeline; mostly covering the urban areas of Sindh and Punjab. With an aim to grow as big as we can to make our products available in the rural areas as well, where the majority resides. Which we now can, through our well established e commerce platform delivering not only all over Pakistan but catering to international customers as well.
Ethnic has many inspirations that are closely related to nature and culture. We combine both to give our customers the best value of their money.

Store Philosophy

Over nine years of retail journey, Ethnic’s store design has evolved through three design vocabularies, each aimed to give its customers a contemporary shopping experience.
In the evolutionary process of enhancing shop experience, Ethnic is stepping up in creating store atmospherics composed of neutral color tones and materials true to their original finish, forming a cohesive assemblage for globally inspired indigenous apparel.

60
Stores
20
Cities
  • Pret
  • Unstiched
  • Accessories
  • Fragrances
  • Pret