Established in 2003, Outfitters is a fashion brand created for the spirited youth of Pakistan who enjoy indulging in the latest lifestyle trends; be it style, music, technology or social networking, as a means to express themselves.
Outfitters has separate product lines in order to cater to all segments and their demands – men, women and juniors. Within each line we offer a wide array of products which caters to a variety of different styles and preferences, from highly fashionable, on trend pieces to athleisure garments to more casual, every day attire and basic apparel.
Outfitter’s product range also includes a wide array of footwear, accessories and fragrances, making it a one-stop high-street destination for all western wear wardrobe demands. Outfitters has always been able to provide the best in fashion through a unique and flexible model that is open to adapting to the constant changes that occur during a season.
At the same time, we are able to respond to key trends and develop them into wearable fashion in the shortest possible time for a collection that is fun, vibrant, and expressive.
Today, after 17 years of meeting the public’s demand for on trend western wear in Pakistan, Outfitters has managed to successfully set up around 60+ stores across 20 cities in Pakistan as well as, a rapidly growing online store, all of which have been carefully merchandised to cater to our customers, allowing them to build a wardrobe that expresses them and their personal style.
At Outfitters, we are driven by our customers. We believe that our customers, or as we’d like to call it, our CommUnity should receive the best fashion trends, in the highest quality and at the right price. Our design philosophy therefore focuses heavily on researching the current trends in fashion and lifestyle, as well as, connecting with the youth of today and tomorrow, ensuring that our collections bring forth the best in global fashion whilst enhancing the style and identity of our CommUnity.
Outfitters is not just a retail space but instead an extension of the brand’s image and philosophy of creating for the youth of today and tomorrow. Thus, when looking at all the elements within our stores; the layout, furniture, lighting, visuals and music, everything is thoughtfully put together to ensure that they resonate with our customer.
For Outfitters, there are 4 key words that stay true to our creative philosophy: accessibility, global connectivity, functionality and innovation and these are the ideologies that we carry with us in every store design.
Our stores first and foremost will always focus on being accessible to the customer, wether that is through easy movement within the store or through choice availability for the customer.
Our strategies within the store are always aligned with global practices and continue to stay functional from both the brand perspective, as well as for the customer’s ease.
And lastly, we strive to always be innovative with our store environment, ensuring that we constantly evolve in line with what our customer needs and what Outfitters represents as a brand.
The stores, just like our collections, intend to instill a sense of positivity, spirit and of being part of a larger community.