Duties & Responsibilities

Manager Digital Marketing:

• Being the main thought leader and expert on the latest in digital channel strategies with a focus on creating and implementing them for the brand
• Designing and implementing social media strategy to align with business goals
• Understand, digest, and turn data and market trends into actionable marketing opportunities, on both the short and long term across digital mediums for the brand. (Social Listening)
• Ensure successful planning, execution, optimization for key digital marketing channels
• Collaborating with creatives to deliver effective campaigns that push the brands equity across digital
• To improve key KPI’s for the brand in close collaboration with ECOMM and Media
• Ensure alignment across campaigns for a uniform brand experience across digital channels
• Being informed on current benchmark trends, audience preferences and consumer behaviors across digital platforms
• Suggest and implement new features to develop brand awareness, like promotions and competitions

Qualification

BBA/MBA

Division

Retail Outfitters

Duties & Responsibilities

Deputy Manager VM Central – (Retail Ethnic):

• Creating appealing and eye-catching visual displays that lead the customer through the entire store.
• Producing window displays, signs, interior displays, floor plans and special promotions displays.
• Responsible for the store image at all times, ensuring that it is attractive and commercial.
• To perform store changes in a quick and orderly manner
• Oversee the production and brief staff on arranging displays
• Identify trends and monitor the time and scope of seasonal changes
• Raising the product presentation standards in stores, identifying and implementing opportunities to improve fixturing and presentation.

Qualification

BBA / MBA /

Years of Experience

5-6 Years

Division-Department-Section

Retail Ethnic

Duties & Responsibilities

Deputy Manager Inventory Lead– (Retail Ethnic)

• Responsible to manage the backend inventory operations.
• Manage Omnichannel Stores across Pakistan.
• Ensure stock/products are visible across all digital channels.
• Manage internal stakeholders for inventory receiving and management along with coordination with Internal Audit.
• Periodic analysis of stock to identify non sellable stock and planning its movement.
• Planning inventory movements/store transfers to optimize online / digital sales.
• Analyzing online sales and acting as buyer/merchant for online channel. Coordination with other cross functional teams to develop future inventory plans.
• Responsible to integrate ERP and multiple software with website. Periodic validation of data transferred through integration.
• Reengineer, introduce automation of backend processes & build SOPs. Implement processes & SOPs around operations to ensure goals/KPI achievement.
• Complete management of backend CMS. Responsible to manage the backend order life cycle.
• Coordination with logistic and other partners to ensure smooth operations. Reconciliation of orders and returns on periodic basis to ensure implementation of SLAs.
• Coordination with banks and financial institution for refunds, chargeback & pre-arbitration cases resolution.
• Prepare daily, weekly and monthly reports for management.
• Any other task assigned by line manager.

Qualification

BBA/MBA

Years of Experience

5 – 6 years

Division-Department-Section

Retail Ethnic

Duties & Responsibilities

Manager Creative – ( Outfitters Marketing)

• • • Being the main thought leader and expert on the latest in paid media strategies, frameworks with additional/complementary expertise in CRM, SEO, Merchandising a plus.
    • Ensure successful planning, execution, optimization for key traffic KPI’s via paid, owned & earned media channels.
    • Strategic thinking – Ability to understand, digest, and turn data and markets trends into actionable media opportunities, on both the short and long term.
    • Partner with Marketing and Retail team to drive traffic & sales during key yearly campaigns.
    • Identify the right audience segments to drive higher ROI & conversion rate.
    • To improve key KPI’s – Conv Rate, AOV.
    • Drive initiatives to improve the traffic into E-store.
    • Direct and manage and work closely with the agency partners (Google, Facebook & Tiktok) to improve campaign performance and targeting improvements, search query mining, keyword expansion, improvement of bid management processes.
    • Create and execute a strong performance marketing strategy & execution plan, and improve overall organizational capabilities & expertise within Provinces or specified cities if possible.
    • Increase brand penetration by working on Brand Awareness.
    • Offline store integrations with digital platforms.

Qualification

BBA/MBA

Years of Experience

5 – 6 years

Division-Department-Section

Retail Outfitters

Duties & Responsibilities

Manager Creative – ( Outfitters Marketing)

• • Distill abstract business concepts and business needs into refined, elegant creative solutions.
  • Take responsibility for the creative vision and the standard of output across team members who work under them.
  • Pitch ideas confidently and present their creative vision clearly internally, as well as communicate in the same manner across team members.
  • Have strong supervisory, people management, and leadership skills in order to lead and inspire, hire, develop, and oversee their creative team.
  • Ensure that all of the organization’s creative output/visuals are consistent with the overall brand.
  • Lead multiple projects from conception to completion in accordance with deadlines. This includes managing and executing internal and external photography shoots, video production, post production and execution across marketing channels for the brand.
  • Collaborate with other team members and stakeholders.
  • Ask smart questions, take risks, and champion new ideas.

Qualification

BBA/MBA

Years of Experience

6 – 7 years

Division-Department-Section

Retail Outfitters

Duties & Responsibilities

Sr. Executive Fashion Designer

• • Should be able to research according to upcoming trend, forecast and season.
  • Develop corresponding mood boards, color boards.
  • Execution of design from scratch to end product.

Qualification

BFA 

Years of Experience

1 – 2 years

Division-Department-Section

Design Ethnic

Grade

4B

Duties & Responsibilities

Sr. Executive Administration – North:

• • Manage day to day admin operations of Regional Office Islamabad.
  • Management of retail admin operations of North region and daily coordination with retail team.
  • Regular store visits
  • Ensure safety protocols at retail stores, coordinate with HO safety POC & safety vendors.
  • Liaison with government departments in coordination with head office POC, Handling different notices issued by government authorities to different retail stores.
  • Liaison with EOBI & Social security departments.
  • Petty cash Management
  • Coordination with third party Housekeeping company and security company.
  • Processing regional travel expense.
  • Coordination with local hotels and travel desk as Head office.

Qualification

Sr. Executive Administration – North

Years of Experience

2-3 years

Division-Department-Section

HR & Admin

Grade

4B

Duties & Responsibilities

Executive Digital Merchandising :

•  Should be able to coordinate with Design team & Gather/ insert data to maintain status/ visuals line plans.
•  Should be able to create visual looks board as per current trend
•  Should be highly compliant with Excel, photoshop , illustrator & PowerPoint.

Qualification

BBA / MBA / Fashion Marketer

Years of Experience

0-1 years

Division-Department-Section

Outfitters Design

Grade

4A

Duties & Responsibilities

Deputy Manager Sourcing:

• Communicate daily with manufacturers to ensure product specifications, quality standards and deadlines are met.
• Assisting in new vendor sourcing for WESTERN footwear components and finished shoes, vetting and onboarding as per the need of the business.
• Allocate product against manufacturers for the best possible execution which includes maintaining proper vendor capacities as well as allocating to cost matrix.
• Assist in cost negotiations, FOB approvals and retail price parameters according to company cost matrix to maintain target margins.
• Assist in material sourcing when needed and ensure all sourced materials are coming with a cost, MOQ and lead time to ensure materials are workable for the season.
• Be the main point of contact and communicator between all cross-functional departments: Planning, Design, Tech, Supply Chain and Marketing.
• Update and maintain development WIP report across all categories and multiple seasons simultaneously.
• Responsible for arrangement of all required samples to ensure on time availability for photoshoot deadlines and targeted launch dates.
• Own calendar deadlines and communicate and troubleshoot issues with vendors.
• Complete ad-hoc tasks and assignments as directed by management.

Qualification

BBA / MBA / Leather & Accessories Major

Years of Experience

5-7 Years

Division-Department-Section

Planning & Merchandising

Grade

5B