Ethnic’s first Flagship store opens up in the heart of Lahore at 12-L, MM Alam Road Gulberg. It is a beautifully built structure along modern architectural lines accentuated with art installations inspired by Ethnic’s logo and structural symmetry. With an aim to revive the vitality of retail experience in brick and mortar stores, it is a one-stop shop for all Ethnic has to offer roof from limited collections to fragrances & footwear.
What’s Happening
Outfitters x Sway Dance Project is a collaboration reflecting upon the concept of the free spirit...
We’re STOKED! Outfitters has won the award for the best retail label of the year at the Hum Style Awards 2021...
Ethnic’s first Flagship store opens up in the heart of Lahore at 12-L, MM Alam Road Gulberg. It is a beautifully...
A new fun and quirky line by Ethnic, ETHNIC KIDS, has been curated to fit the gap in the market for ethnic wear...
Celebrating the future of fashion with the launch of Outfitters’ biggest flagship store, opening on...
