Outfitters x Sway Dance Project is a collaboration reflecting upon the concept of the free spirit, and embracing the idea of art and self-expression. The campaign celebrates the young, talented individuals of our commUnity.
It is an effort in recognizing the Sway commUnity that endorses love, art and creativity.

What’s Happening

Outfitters x Sway

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Outfitters x Sway Dance Project is a collaboration reflecting upon the concept of the free spirit...

Outfitters Bags the Best Retail Label Award

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We’re STOKED! Outfitters has won the award for the best retail label of the year at the Hum Style Awards 2021...

Ethnic Flagship Store Lahore

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Ethnic’s first Flagship store opens up in the heart of Lahore at 12-L, MM Alam Road Gulberg. It is a beautifully...

Ethnic Launches ETHNIC KIDS

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A new fun and quirky line by Ethnic, ETHNIC KIDS, has been curated to fit the gap in the market for ethnic wear...

Bespoke Studio

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Celebrating the future of fashion with the launch of Outfitters’ biggest flagship store, opening on...
spirit

Spirit

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"Spirit, To go where your soul takes you. A quest, a passion, a journey...