Outfitters is grateful for the unwavering efforts of our Healthcare Heroes amidst the COVID-19 Pandemic. We have committed to producing 20,000 suits in the hope of providing support to those who are fighting for us on the frontlines. At present, Outfitters has successfully produced and distributed over 7,000 protective suits to hospitals all over Pakistan, namely at The Indus Hospital, Shaukat Khanum Memorial Cancer Hospital and Research Centre, SIUT, Nishtar Hospital, Shaikh Zayed Hospital, Jinnah Hospital, Allama Iqbal Memorial Trust Hospital and a number of other hospitals in main cities, as well as smaller districts. There are currently another 10,000 suits in production at our factory. We hope to reach all the areas that require our support. We want to thank our healthcare professionals for their courage and determination and as we fight this pandemic, we hope and pray for a more promising future.

What’s Happening

Outfitters x Sway

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Outfitters x Sway Dance Project is a collaboration reflecting upon the concept of the free spirit...

Outfitters Bags the Best Retail Label Award

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We’re STOKED! Outfitters has won the award for the best retail label of the year at the Hum Style Awards 2021...

Ethnic Flagship Store Lahore

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Ethnic’s first Flagship store opens up in the heart of Lahore at 12-L, MM Alam Road Gulberg. It is a beautifully...

Ethnic Launches ETHNIC KIDS

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A new fun and quirky line by Ethnic, ETHNIC KIDS, has been curated to fit the gap in the market for ethnic wear...

Bespoke Studio

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Celebrating the future of fashion with the launch of Outfitters’ biggest flagship store, opening on...


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"Spirit, To go where your soul takes you. A quest, a passion, a journey...